10 年または 5 年前にさかのぼると、ビデオに字幕を追加するには次のいずれかが必要です。
- 専門の動画編集者のサービス
- 高価な編集ワークステーションを購入する。
- 字幕の神々にペットを捧げること
物事がどのように変化するか。
2022 年になり、スマートフォンさえ持っていれば、動画を編集したり、字幕を追加したりできるのはほんの数分です。
ペットの犠牲はもう必要ありません。
この記事では、動画に字幕を簡単に追加するために使用できるさまざまな方法とデバイスについて説明します。
動画に字幕を追加するメリット
これは、多くの人がビデオ作成プロセス中に自動的に考えないことです。
特に初心者にとっては、動画の作成や計画に加えて、これは巨大なタスクのように思えるかもしれません.
そのため、字幕やキャプションは「必須」ではなく「あり得る」として脇に押しやられます。
しかし、心配しないでください。この記事の目的は、動画に字幕を追加するプロセスを誰にとっても迅速かつ簡単にすることです。
字幕の有用性についてまだ確信が持てない場合は、以下の統計が参考になるかもしれません:
- パブリッシャーによるこの Facebook 統計によると、Facebook 動画の 85% はミュートで視聴されています。
- WHO のこのデータによると、「世界中で約 4 億 6,600 万人が難聴に苦しんでいます。」
- さらに、「2050 年までに 9 億人以上の人々が難聴に陥ると推定されています。 」
- Hootsuite と Pew Research Center が実施したこの YouTube 調査によると、「YouTube の視聴回数の 80% は米国外からのものです。 」そして「YouTube の人気動画のうち、英語で書かれているのはわずか 33% です。 」
したがって、ビデオ作成プロセスでこの 1 つの余分なステップを実行することに煩わされたとしても、全体的な露出に大きな違いが生じる可能性があることを理解してください。
自分で行うことも、オンラインで入手できる手頃な価格の自動文字起こしツールを使用することも、有償で人間の字幕専門家チームに依頼することも、これまでになく簡単になりました。
字幕はどこで使うべきですか?
学界および高等教育機関向けの字幕
Various studies have shown the positive effects of adding same-language subtitles to recorded lectures for non-native, English speakers in e-learning environments.
In fact, there is a rich body of evidence for the positive impact of subtitles for language learning (see Robert Vanderplank’s work).
Furthermore, there is strong and growing evidence that having your child watch TV with subtitles improves reading skills.
Here’s Stephen Fry explaining it in his usual brilliant way:
Subtitles for Social Media:
As we’ve mentioned above, most of social media users watch videos on mute. (We’ve all done it during a boring meeting. No? Just me? Okay…)
Adding subtitles to your videos allows a vast majority of your target audience to consume your content and gets your brand more exposure.
It’s all a matter of making it as easy as possible for the end user.
Subtitles for Business:
- With subtitles, you can get your message across and shed a light on your brand even if your video is on mute.
- You can better engage with your target users.
- With subtitles, you can reach a much larger audience.
- In fact, most of the people who turn on subtitles or captions aren’t even hearing impaired.
Subtitles vs Captions
It can be confusing to differentiate between captions and subtitles for people new to this, but hopefully we’ve made it a bit easier below:
What are Captions?
Captions are the verbatim text you see on a television or movie screen, or even a computer presentation.
Captions are always in the language spoken rather than a translation.
Captions are either open or closed. Closed captions can be turned on or off with the click of a button.
Open captions are hardcoded into the video itself and cannot be turned off, which some people may find hugely annoying.
What are Subtitles?
Subtitles are usually translated captions if you don’t understand the language of the medium, mostly used for foreign films as an example.
Subtitles then go into further division:
- Standard: For viewers who can hear the audio.
- For the Deaf and Hard of Hearing: This contains information about background sounds and speaker changes and a translation of the script.
How to add Captions or Subtitles to a Video for FREE?
Subtitles and captions are both used to represent a video’s soundtrack in text format.
As we explained above, subtitles can be translations or used just for the speech parts, and usually are added to an international (foreign language) film for you to understand what’s being said.
Whereas captions will describe everything that takes place in a movie to help deaf and hearing impaired audience.
Below are some tools you can use to add subtitles to your videos for free:
1. With an SRT File on Google Drive
By now everyone is aware of what Google Drive is. It’s a file storage and synchronization service from Google that allows users to store files in the cloud (on Google’s servers), and the ability to collaborate on, synchronize and share files across devices.
Not many people know this, but you can add subtitles to your videos for free with Google Drive using an SRT file.
What is an SRT File?
It is a file format (usually notepad in Windows) where the subtitles are stored sequentially along with the timing information.
Most subtitles distributed on the Internet are in this format.
It is fairly easy to create, but can be extremely time consuming if you don’t know what you’re doing.
The time stamps require special tools and shortcuts that most transcribers are adept at.
Below is a screenshot of a sample SRT file:
PLEASE NOTE: You will need to have your SRT file ready before you begin. If you don’t know how to do that, contact us and we can create an SRT file for you.
Once you have your SRT file ready, below are the steps to add subtitles to your video using Google Drive:
<オール>If you want to switch the subtitles/captions off, go to “More -> Manage caption tracks”, then find your caption track and switch it off.
2. How to add subtitles to a video for free in a browser online
Please note that these are freemium services that give you a free trial.
Below are a couple of free options you can use to add subtitles to your videos for absolutely nothing, zero, zip, nada:
Adobe Spark
<オール>Veed.io
Veed provides 3 different ways to add subtitles to your video:
<オール>3. How to add subtitles to a video using Adobe Premiere Pro?
Please note that Adobe’s Premiere Pro is a paid, professional editing software that can cost anywhere between $20 to $40 per month.
Adobe’s HelpX website has a very neat video and steps to add subtitles using Premiere Pro.
If you can’t be bothered to click the link above, see the steps below:
<オール>If this is too big a commitment or too time consuming, we can help you out.
4. How to add subtitles to a video on an iPhone
There may be better apps available on Apple’s App Store, but let’s take a look at iMovie for our intents and purposes. Below are the steps:
<オール>PLEASE NOTE: These will be hardcoded subtitles on your video that you won’t be able to turn off once embedded.
Fortunately Android allows you to do much more with your devices compared to Apple with their walled garden approach.
You can use an SRT file on an Android device, which can be turned off and are not hardcoded into the video.
5. How to add subtitles to a video on Android
Using an SRT file and the VLC Media Player app for Android
Install the VLC for Android app on your smartphone or tablet.
You’ll need to have an SRT file ready, which we’ve explained in an earlier post.
If you don’t have it, we can create an SRT file for you from your video.
Once you have your SRT file with you, copy it to your Android device and follow the steps below:
<オール>Can you create subtitles automatically?
Yes, plenty of voice recognition AI that will auto-generate subtitles for your video.
But do you really want an AI to decipher dialogue?
Conclusion
Adding subtitles to your video can be a fairly simple and straightforward process if you know what you’re doing.
Even if you don’t know what you’re doing, you can always learn those skills.
But when times are hectic, useful tips and tricks can make the difference.
If you’re short on time and overwhelmed, you can save a lot of headache by letting experts handle it for you.
Our video subtitles services guarantee 99% accuracy on good quality audio.
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