字幕とクローズド キャプションの違いは、形式ではなく主にその目的にあります。多くの視聴者は通常、クローズド キャプションと字幕の間に実際の違いはないと誤解しています。ただし、特に難聴者や難聴者にとっては、これら 2 つの間には重要な違いがあります。
しかし、本当に正確に言いたいのであれば、実際にはここで明確にする必要がある 3 つの用語があります。それは、オープン キャプション、クローズド キャプション、字幕です。標準の字幕から始めて、そこから行きましょう。
それほど難しいことではありません。すぐに理解できるはずです。字幕から始めましょう。
字幕とは
明らかに、字幕は通常画面の下部にあり、ビデオ コンテンツの話し言葉のテキスト バージョンを表します。クローズド キャプションとは異なり、字幕は、元の音声を聞くことはできるが理解に苦しむ視聴者を対象としています。
字幕は通常、ビデオ コンテンツを外国語で視聴する視聴者を支援するために作成されます。そのため、外国映画を視聴者に近づけるために字幕が使用されます。または...
しかし、それは外国映画に限ったことではありません。英語が世界共通語になり、世界中の多くの人が英語の動画コンテンツをある程度理解できることは誰もが知っています。残りについては、字幕があります。
ほとんどの場合、字幕には非言語言語や背景音の注釈は含まれていません。
字幕とは?
クローズド キャプションには、難聴者にとって特に役立つテキストがビデオ内に含まれます。より良い体験のために、クローズド キャプションにストーリーに関連する背景ノイズの説明が含まれている場合、難聴の視聴者は高く評価します。
そのため、[doors creek] などのテキストが画面に表示されることがあります。対話をより明確にするために話者の識別を含めることもできます。
R2-D2 が実際に自分自身を表現していることを知らずに、スター ウォーズ サガ全体を見ていることを想像してみてください (彼自身ですか?気にしないでください)。それらは通常、オーディオ コンテンツと同じ言語で行われます。
クローズド キャプションは、話された音声のトランスクリプトです。話に関連する言葉とその他の背景音の両方、および話者の区別です。
字幕とキャプションは同じものではありませんよね?
右。字幕とクローズド キャプションは同じではありません。要約すると、非常に似ているかもしれませんが、大きな違いがあります。
- 字幕は主に、世界中の視聴者に届けることを目的として国際的に制作されたコンテンツに使用されます。
- クローズド キャプションは、聴覚障害のある視聴者や、動画視聴中に音声を楽しむことができない視聴者の体験を改善するためにあります。
字幕とクローズド キャプションの主な違いは主にその目的にありますが、技術的な違いもいくつかあります。
クローズド キャプションとオープン キャプション
では、クローズド キャプションと字幕については明確ですが、オープン キャプションについてはどうでしょうか。それは一体何ですか？つまり、クローズド キャプションは技術的には別のファイルです。通常、動画ファイルと一緒にアップロードする SRT ファイル。つまり、これによりキャプションのオンとオフを切り替えることができます。あなたが YouTube や Netflix の映画を見ているときのように、視聴者はそれらをオフにすることができます。
オープン キャプションはクローズド キャプションと同じですが、削除できません。より正確には、それらはビデオ ファイルにハード コードされています。 For example, if you are uploading or downloading a video with open captions, you will only need one file and not two.
So, closed captioning vs subtitles - subtitles are usually for global video platforms and are used for foreign language speakers (not necessarily).
Closed captions usually include a text version of the content in the same language, and they can be turned on or not.
Open captions are the same as closed ones, including the cues for background sounds, but they can't be turned off as they are burned into the video file and are always on the video screen.
Different purposes for closed captioning vs subtitles
Captions and subtitles are a powerful user experience booster for your videos, but that’s not all. They are a necessity. According to the Individuals with Disabilities Education Act, the Rehabilitation Act, the Americans with Disabilities Act, among others, many entities are legally required to add captions to their videos. In that way, even the deaf and those with hearing impairments can watch videos without audio on and still enjoy them.
However, adding subtitles is not just a necessity, it can also make all the difference for your video marketing. So, let's explain some of the legal requirements, as well as some marketing advantages.
Who Needs to Use Captions and Subtitles?
This is what the National Association of the Deaf (NAD) says about captions and subtitles.
Many entities have obligations under civil rights laws that prohibit discrimination and require the provision of accommodations, such as captioning, to ensure equal access, an equal opportunity to participate, and effective communication with people who are deaf or hard of hearing.
These entities have obligations under the Individuals with Disabilities Education Act (IDEA), the Rehabilitation Act of 1973, the Americans with Disabilities Act (ADA), and other laws. Captioning may be required to provide access to any services that are open to the public, from concert venues and university lectures to employment, healthcare, and legal services
OK, but which entities? Here are some more detailed explanations for different industries:
- Education
- Employment and Vocational Rehabilitation
- Health Care and Mental Health Services
- Justice
- Television and Closed Captioning
- Telephone and Relay Services
- Internet Access and Broadband
That covers legal requirements, but let's talk more about all those other entities that want to use global video platforms to distribute their content and simply - get people to watch videos!
YouTubers
This is the place where online videos live. YouTube almost became synonymous for watching videos. Google is the owner of YouTube, so no wonder search engines use closed captioning and metadata to rank videos.
YouTubers need as many eyeballs on their videos, as possible, even the ones that don't hear their videos, or simply prefer to watch the videos with no audio. Captions allow you to reach that audience. But, are you brave enough to allow YouTube to make those captions for you?
Podcasters
はい！ Even podcasters. Moreover, there is currently legal action taken against major podcasting platforms because they are not providing captions for their podcasts. There are some interesting pleads from the plaintiffs in this case.
Social Media Video Creators
You can always pre-recorded videos for your social media and add subtitles or captions. But, from time to time, you'll need live captions. This is also necessary for streaming services. Make sure to always test these before actually going live with them, as they can sometimes do more harm than good.
OK, but Why Do B2B Videos Need Captions?
An increasing number of companies are using videos in their branding and marketing, but also for their internal communication and training. Captions are necessary to make those types of videos for the following reasons:
Inclusion and Disabilities Act
You need to do everything in your power to be sure you are not discriminating against people based on their ability to hear. You need to create content that is accessible and inclusive.
Branding Purposes
Your brand uses specific colours, typography, and has a visual identity. It's essential that this is used across your channels so you can be recognisable. If you use a tool like Subly that allows you to brand your subtitles, you will make your videos recognisable instantly. Also, if you keep producing high-quality content, making it more on-brand will help your viewers associate your brand colours and typography with quality information.
Better In-House Communication
Remote teams and global workplaces are the reality we live and work in today. This means that teams are more diverse than ever before. Also, this means that your internal communication and training can be much more successful if you use video.
Actually, it CAN be if you add subtitles to those videos. So, closed captioning vs subtitles is the real question here. Honestly, you can do both. You can create several subtitle files in different languages to cater to all of your employees.
How captioning/subtitling services work?
The best of them allow you to upload your video and they transcribe it automatically. Once you have the transcription, you have several options for what to do with it.
You can burn it into your video. Edit it and brand it. You can download it as a text file and use it as a blog post. You can translate it and turn your captions into subtitles.
Not all captioning services have all the functionalities you may need. Since captioning and subtitling requires some attention, it's always best to pick resources that are easy to work with, so you can save time and boost your productivity.
Best Captioning Resources and How to Use Them
Yes - video editing and captioning can be pretty time-consuming. It can also be quite challenging if you're not that tech-savvy. That's why you should make your life easier and pick a captioning service that does most of the work on its own. Like Subly. Here's how it works:
Upload Your Video
You can upload it from your computer, drive, or even provide the URL. Choose the video language for better results.
Instant Automatic Transcription
Once you upload the video, the transcription will happen automatically.
Customize your video (Optional)
Explore the video player and all the editing options you have on your Dashboard. All of them easy to use.
Export and download your video
Download your video and your subtitles when you're ready. You can optimize it for social media networks. Check the options for downloads.
Now that you understand the difference between subtitles, open and closed captions, you also have a better grasp how you can make them work for you in more ways than one. With Subly, these things aren't just useful to you, but also very easy to make. So, stop missing out and try it now.